Practical examples
Case 1
A European data processing and analysis startup has been struggling for gaining visibility for years. Despite advanced technology, it was unable to rank for its main keywords. Without authority signals, their innovative solutions were ignored.
In 2022, SIC worked with the company. At the time, keywords related to the company's sector of activity didn't even reach page 10 of Google.
Thanks to its specialists, SIC identified high value-added key topics of interest to the client's audience. SIC published more than a dozen reference articles of more than 1,000 words each, optimized for rapid visibility in Google rankings. Articles covering a broad spectrum such as AI applications in the food industry or technical solutions in soccer. The in-depth content has positioned the company and its main investor as a leader in data analysis and prediction. By combining interesting stories with technically perfect SEO content, the company's domain authority quadrupled weithin 3 months.
Case 2
As a new player in the crowded Web3 space and an investor in an industrial company, the client faced a huge challenge: minimal brand visibility and trust among the general public. Another problem was that many traditional media remained skeptical about other Web3 services. Their strict editorial standards created a barrier to unknown blockchain brands.
Authoritative media validation was therefore necessary to position the client as an authority in a specific industry and a Web3 expert. SIC has implemented an integrated public relations strategy focused on business and technology publications.
Based on our many years of experience maintaining relationships with journalists, we have secured interviews and articles from major media outlets and professional magazines.This strategic placement helped communicate our client's credibility and value proposition to a wider audience.Through the media coverage achieved, our client has received extensive exposure and support from third parties. We overcame considerable skepticism through a comprehensive public relations campaign.